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Founder

Ariel Tilayoff

Founder of Digitally Different. 8+ years in marketing, from a start as a writer for Business Insider's SEO team to running paid media, events, and brand strategy for businesses across law, hospitality, and beauty.

  • Business Insider: Writer, Story Builder, SEO Team
  • Agency marketing background
  • Brand-specific marketing strategy
  • Google Ads Certified
  • Surfer SEO Certified
  • Bachelor's degree in English, minor in Social Media Marketing
  • Paid ads experience
  • Event and activation planning and execution
  • Sponsorship negotiation with sports teams, food festivals, and music events
  • Media buying for television
  • Screenwriting and development for commercials

Ariel always knew she wanted to do something that put her creative brain to the test. It started in high school, where she joined her school's business academy and took every opportunity to learn about the business world, competing in DECA competitions year after year and never passing up a chance to sharpen her skills. That carried into college, where she majored in English and minored in social media marketing, a combination that let her bring both sides of her skill set together. It wasn't until her first job abroad that she was introduced to the thing she'd end up loving: SEO marketing. That's where she built her writing chops and kept developing them, before moving back to the US and taking her first marketing agency job, learning the hustle of the industry firsthand.

Ariel got her start as a writer and story builder on Business Insider's SEO team before moving into agency marketing, where she's spent the past 8+ years building brand-specific strategy for businesses ranging from personal injury law firms to restaurants to beauty brands.

She's Google Ads and Surfer SEO certified, holds a Bachelor's degree in English with a minor in Social Media Marketing, and her background goes well beyond search: sponsorship negotiation with sports teams, food festivals, and music events, event and activation planning from the ground up, media buying for television, and screenwriting and development for commercials.

That range is the point. Most agencies specialize in one channel and outsource the rest. Ariel built Digitally Different around actually knowing how each piece works, not just managing vendors who do.

Articles by Ariel